Skip to main content




Founded in Florence in 1860 as a workshop, shop and school of watch-making for many decades Panerai supplied the Italian Navy specialist diving corps with precision instruments. Originally created to be used deep underwater, Panerai watches are known for their unparalleled legibility and luminosity in the dark. In 1997 the brand was acquired by the Richemont Group and launched on the international market. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture, combining Italian design flair and history with Swiss horological expertise.


About Panerai

Panerai, an Italian watchmaker founded in 1860, is celebrated for its outstanding and robust timepieces that blend Italian design with Swiss horological expertise. Initially a supplier of precision instruments to the Italian Navy, Panerai gained fame for its robust diving watches. These watches are known for their oversized cases, cushion-shaped designs, and patented crown-protecting bridge, giving them a unique and recognizable aesthetic. Panerai watches often feature in-house mechanical movements and have a strong following among watch enthusiasts and collectors. The brand's history, combined with its commitment to innovation and craftsmanship, makes Panerai a sign of adventure and distinguished style in the world of watchmaking.

Popular Panerai Watch Collections

The most well-known collections from Paneri, Luminor and Luminor Due, are characterized by their remarkable features and design elements. The Luminor collection, a symbol of the brand's naval history, is known for its vital and functional design. It features impressive water resistance, and a cushion-shaped case for a bold, unique look. These watches are also equipped with luminous dials for low-light conditions. The Luminor Due series retains the classic aesthetics of the Luminor but in a more refined profile. It offers the same distinguishing design but in a lighter, more refined format. Both collections combine time-honored craftsmanship with modern technological advancements.

The heralded Radiomir and Submersible collections are exemplary in their individual features and exceptional designs. The Radiomir, one of Panerai's earliest watch designs, is praised for its vintage aesthetics and historical significance. It features a large cushion-shaped case, wire lugs, and a simple, legible dial, originally designed for Italian naval commandos. In contrast, the Submersible collection is Panerai's take on the professional dive watch. Rugged and practical, these watches boast high water resistance, a rotating bezel for tracking dive time, and strong luminescence for readability underwater. The Submersible collection is tailored for adventure, combining Panerai's signature design with the specific needs of divers.

Discover Panerai at LV Luxury

We invite you to dive into the distinguished world of Panerai with LV Luxury at Bellusso, Las Vegas's premier destination for luxury watches. Our boutique at Bellusso inside The Venetian Resort offers an extensive selection of Panerai's iconic collections. Each Panerai timepiece reflects a blend of Italian design and Swiss watchmaking expertise, perfect for watch enthusiasts who appreciate functionality. Explore our Panerai collection at LV Luxury, where sophistication meets innovation. For personalized assistance or inquiries, visit us today; our dedicated team is ready to help. Experience the unique combination of history and craftsmanship with Panerai at our watch boutique at Bellssuo, where every watch tells a story of excellence.