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Inside Tudor

THE BRAND IS BORN

In February 1926, the watch dealer and manufacturer “Veuve de Philippe Hüther” registered in Geneva the trademark “The TUDOR” for Rolex founder Hans Wilsdorf. The house sold the brand to Wilsdorf later, in 1936. Hans Wilsdorf realized just after the Second World War that the time had come to grow and give the company a proper identity of its own. He founded “Montres TUDOR S.A.” on March 6, 1946, specializing in styles for men and women alike. Rolex, along with the distribution and aftersales operation, will ensure the technological, esthetic and functional characteristics.

collections

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Tudor history

hans wilsdorf’s intuition

"For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company."

- H. Wilsdorf

Watchmaking

THE TRUE ART OF HAND CRAFTSMANSHIP

The TUDOR watch is alive. Pulsates. It's going to take you into the micro-precision universe. All the components of high technology are continuously checked to the smallest detail ... to the point of obsession. Investigate the movement. Esthetics and results, engineered for durability as well as enjoyment, suit the most demanding of goods. This precision mechanism, pleasing to the eye and thrilling to the mind, will escape the rigors of time. Exceptional materials, longevity and design strength make each watch an item that is unique.

Tudor Ambassador

LADY GAGA

Lady Gaga, conscious of what she wears, is a global fashion icon. She has transformed fame into an art form that is thorough. Intrinsically, she recognizes that each outfit conveys a powerful message and can be an art show in its own right, where the secret to the look is each and every accessory. Lady Gaga could wear three or four watches on one wrist in keeping with this always bold attention to detail. She selects a Black Bay 36 when she wears just one watch. This automatic timepiece preserves the Black Bay collection’s general lines though reducing its proportions and staying both sleek and sporty. The blue dial and the black dial variants of this model are both worn by Lady Gaga.

Tudor Ambassador

DAVID BECKHAM

The Black Bay Bronze, a 43 mm diver’s watch inspired by the brand’s legacy and fitted with the TUDOR Manufacture Caliber MT5601, is worn by David Beckham. He also wears the Black Bay Chrono, a COSC certified chronograph, with the caliber of column wheel output, drawing on the heritage of TUDOR diving and motorsports.

Tudor Ambassador

DAVID BECKHAM

The Black Bay Bronze, a 43 mm diver’s watch inspired by the brand’s legacy and fitted with the TUDOR Manufacture Caliber MT5601, is worn by David Beckham. He also wears the Black Bay Chrono, a COSC certified chronograph, with the caliber of column wheel output, drawing on the heritage of TUDOR diving and motorsports.

Tudor Ambassador

JAY CHOU

TUDOR released a short film in which he daringly drives a sports car on a historic oval racetrack in Montlhéry, France, gradually drifting through time, to exemplify the brave and visionary spirit of Jay Chou. Inspired by the mystical worlds that Jay Chou is known to create with his art and by epic 80’s cinematic tales of time travel, the film ignites the discussion about how iconic images of the past have an influence on the imagination of today in watchmaking, music and other forms of art.

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING
PRACTICES, THE BEST DESIGNS"

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS"

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