THE BRAND IS BORN
In 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and craftsman, registered the trademark “The TUDOR.” TUDOR was established in Geneva for Rolex founder Hans Wilsdorf and, after ten years, the house passed down the brand to Wilsdorf. As the Second World War came to an end, Hans Wilsdorf wanted to see the brand grow, he wanted to give it an identity truly its own. On March 6, 1946, Wilsdorf created “Montres TUDOR S.A.”, a marvel of design, with models crafted for both men and women. Rolex would guarantee the technical, aesthetic, and functional characteristics, along with the distribution and after-sales service.
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hans wilsdorf’s intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
- H. Wilsdorf
The traditional art of hand craftsmanship
A TUDOR watch lives. Pulsates. It will take you into the world of micro-precision. The high technology in all components are relentlessly tested to the smallest detail… to the point of obsession. Examine the movement. Esthetics and performance fit for the most demanding of products, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigors of time. Exceptional materials, durability and strength of design make each watch a unique object.
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